In the last lesson, we talked about how you can create a number of assets, including WordPress installs, Facebook pages, Twitter profiles, Blogger blogs, and number of other websites and social media accounts you might need to build a strong reputation online. In this lesson, I will teach you how to develop your asset linking strategy, which will help your SEO tremendously by helping you interlink your websites to increase your Google PageRank.
As we touched on in a previous lesson, it’s really important to get your linking strategy correct. Google is very good at ferreting out people who try to use linking strategies to game their system. One of the most important factors Google uses to determine where your page should rank is the number of backlinks you have to your site. This means that you have to be cautious when creating backlinks through social media profiles or any websites you own because there is a right way to do it and a wrong way. If you do it the wrong way, Google will penalize you in search results and may even deindex your website, which means that your website won’t show up in Google search results at all. This could cost your brand a ton of traffic, and since we obviously don’t want that, we’re going to teach you how to link to your websites in a way that improves your search engine rankings.
Continue reading The Beginner’s Guide to Reputation Management (Part 7 of 34): Asset Linking Strategy
In traditional SEO, the goal is to create one very powerful site that ranks at the top for your target keywords. The goal is to generate leads through this site and convert at a high level. In a way, it’s easy in its simplicity because you only have to focus on this one site: all external links to one site and it’s internal pages to make it as powerful as possible.
While a similar strategy is applied to reputation management, SEO is only the tip of the iceberg. The goal of reputation management is to protect your online identity from those who wish to do it harm. To accomplish this goal, you need a plethora of online assets on the front page of Google, not just one.
Why you need a myriad of assets
Lets say your company.com ranks at the front page of Google for athletic shoes. This is great because you’re going to get lots of leads and customers with this keyword. But what if right below in the 2nd and 3rd position of Google there are two negative reviews about your site. Even though your main site ranks well, you will still lose customers because the next two results on Google are negative. This is where reputation management comes in and positions you to control the top 10, 20, and even 30 results of Google.
Strategic online asset creation is about creating the right assets that will rank for the right keywords to occupy the first 3 pages of Google.
Continue reading The Beginner’s Guide to Reputation Management (Part 6 of 34): Online Asset Creation