What is Google AutoComplete and why does it matter? If you go to the Google homepage, you’ll notice that the minute you start typing in a keyword phrase, Google will begin to offer you suggestions that finish the phrase. This functionality is called Google AutoComplete and is a great tool for doing research or for coming up with better phrases to search for. It’s also good for when you’re looking for something that might be a longer keyword phrase because often, Google is able to figure it out and you don’t have to type the entire phrase in.
Unfortunately, Google AutoComplete can work against you in a big way when you’re dealing with reputation management for your company or personal brand. In this lesson, we’ll go over the history of Google AutoComplete and also talk about how companies have, in the past, gotten Google to remove AutoComplete suggestions from their search results.