Despite what most companies and individuals believe about reputation management, it’s not just for businesses that are dealing with a reputation problem. With the advent of sites like Ripoff Report, Angie’s List, and Yelp, which all provide places for customers to leave reviews and feedback regarding the quality of product and service providers, companies and individuals need to be more careful than ever that their website—the place where their company lives online—doesn’t get outranked in Google by a slew of nasty reviews that could make or break the business.
Here are the facts: Sites like Ripoff Report, Yelp, and Angie’s list rank highly in Google search because they have thousands of pages. Most company websites have fewer than one hundred, so they are already at a disadvantage in Google search results. Add to that the power of user reviews and how they affect the bottom line: on Yelp, for example, the difference between a 3-star rating and a 4-star rating is about a 20% difference in traffic to your website. If you own a restaurant, you probably know that 20% fewer customers could be the difference between thriving and going bankrupt!
Continue reading The Beginner’s Guide to Reputation Management (Part 1 of 34): Introduction