In this series on reputation management, I’ve covered reviews on both Ripoff Report and Yelp in depth. This section about Angie’s List rounds out much of what you and your business needs to know about handling and addressing negative reviews at the three major sites that may cause the most grief. If you haven’t already read part 11 and part 12 of this guide, those will provide additional key insights on this topic.
What is Angie’s List?
Angie’s List is a review website co-founded by Bill Oesterle and Angie Hicks in 1995 with the aim to help individuals find quality service providers in their area. While the site covers a variety of service provider areas, including home improvement, pet care, auto repair, and health care, their primary audience consists of homeowners who are looking for service providers to take care of plumbing, electricity, and home renovations.
Businesses can benefit from Angie’s List because they provide referrals to people who are searching for service providers in a local area. Reviews by Angie’s List members are the main driver of the list and who places at the top of it.
Similarly to Ripoff Report, Angie’s List does not allow anonymous reviews and does allow companies and providers to respond to any reports so they can tell their side of the story. They also have certified data collection, which keeps fake reviews from competitors or companies themselves from destroying or lessening the credibility of the review system.
Similarly to Yelp, Angie’s List builds relationships with local businesses to offer advertising, but also charges members a monthly fee to subscribe to the list. The thinking is that Angie’s List members can save a ton of money by getting the real story on service providers who might handle huge, expensive projects around their home, while putting up a membership wall keeps out anonymous reviewers who might be shilling for a company.