So far in the series, we’ve talked about how important Google search results are to reputation management. You understand the importance of ranking well for specific keywords, but you might be wondering how to find the right keywords in the first place. In this lesson, we’ll cover exactly how to find the right keywords for your company and how to know which are the most important to rank well for. We will also cover keyword analysis and strategy for reputation management vs. for SEO and share a case study of one of our clients who created an additional 5 figures in revenue with just one strategically designed piece of content! Let’s dig in.