In the last lesson, we talked about how you can create a number of assets, including WordPress installs, Facebook pages, Twitter profiles, Blogger blogs, and number of other websites and social media accounts you might need to build a strong reputation online. In this lesson, I will teach you how to develop your asset linking strategy, which will help your SEO tremendously by helping you interlink your websites to increase your Google PageRank.
As we touched on in a previous lesson, it’s really important to get your linking strategy correct. Google is very good at ferreting out people who try to use linking strategies to game their system. One of the most important factors Google uses to determine where your page should rank is the number of backlinks you have to your site. This means that you have to be cautious when creating backlinks through social media profiles or any websites you own because there is a right way to do it and a wrong way. If you do it the wrong way, Google will penalize you in search results and may even deindex your website, which means that your website won’t show up in Google search results at all. This could cost your brand a ton of traffic, and since we obviously don’t want that, we’re going to teach you how to link to your websites in a way that improves your search engine rankings.