Here at Reputation Hacks, we use a special tool to measure and analyze the eight core principles of reputation management. My friend Yu-kai Chou originally developed the octalysis tool we use in 2006 for his gamification framework, and I’ve found that it’s so valuable in helping my clients understand how to build a presence online, that I’ve adapted his octalysis tool to measure reputation management in eight core principles, which we’ll talk about in this lesson.
Continue reading The Beginner’s Guide to Reputation Management (Part 3 of 34): 8 Core Principles of Reputation Management
Some of the most successful businesses online today are those that provide a platform for others to build their businesses on top of. For example, shortly after the iPhone came out, Apple created the app store, which many companies who specialized in everything from gaming to productivity to fitness were able to build profitable businesses on top of. Likewise, when Twitter first came out, companies like TweetDeck, HootSuite, and Buffer emerged to augment the Twitter experience and provide additional tools for tweeters to use. Sites like WordPress.org emerged as the forefront blogging platform that allows companies and individuals to build websites without having much technical knowledge.
In the same way, Google has become a platform for many other industries to emerge. Search engine optimization, click-through advertising, and reputation management came about solely because companies want to get the best Google search rankings possible, and were willing to spend a large amount of money to get either organic or paid placement at the top of the page.
Continue reading The Beginner’s Guide to Reputation Management (Part 2 of 34): What is Reputation Management?
Despite what most companies and individuals believe about reputation management, it’s not just for businesses that are dealing with a reputation problem. With the advent of sites like Ripoff Report, Angie’s List, and Yelp, which all provide places for customers to leave reviews and feedback regarding the quality of product and service providers, companies and individuals need to be more careful than ever that their website—the place where their company lives online—doesn’t get outranked in Google by a slew of nasty reviews that could make or break the business.
Here are the facts: Sites like Ripoff Report, Yelp, and Angie’s list rank highly in Google search because they have thousands of pages. Most company websites have fewer than one hundred, so they are already at a disadvantage in Google search results. Add to that the power of user reviews and how they affect the bottom line: on Yelp, for example, the difference between a 3-star rating and a 4-star rating is about a 20% difference in traffic to your website. If you own a restaurant, you probably know that 20% fewer customers could be the difference between thriving and going bankrupt!
Continue reading The Beginner’s Guide to Reputation Management (Part 1 of 34): Introduction