When we talked about Ripoff Report in the last lesson, we gave specific information about how to handle reviews on the site, since each review site has different community styles and best practices. In this lesson, we’ll go over what Yelp is, why your business should be concerned, how to claim your business on Yelp, and most importantly, how to respond to and improve the reviews on your page.
What is Yelp?
Yelp is a business directory that helps people find and review local businesses in their area. It has some social networking features and has over 100 million monthly unique visitors (as of Jan. 2013).
Yelp can either help or hurt your business, depending on your rating and your ability to generate positive reviews. I want your business to succeed, so let’s talk about how to master Yelp’s review system and get this site working for your business rather than against it.